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La Ferme d'Augustin, St Tropez, French Riviera, France | Bown's BestLa Ferme d’Augustin is The Friendly Hotel of St Tropez. I bestow upon it this coveted title because I found within its immaculate gardens and its handsome collection of buildings such a friendly and happy disposition – among both my fellow guests and the young and enthusiastic members of staff. Much of this genial atmosphere can be attributed to the fact that this is very much a family establishment. Back in the 1950s the original Mr Augustin started to take in paying guests at his family farm. Then, in 1978, Ninette and Gilbert Augustin opened the hotel proper. Now there are 46 bedrooms, a handsome swimming pool (outside and heated) and even a smart shuttle to whisk guests to and from the centre of town.

The hotel is located in an area of exclusive (and, doubtless, hugely expensive) private villas, very close to the famous beach of Pampelonne. I am not a worshipper of the sun and therefore, when I left the grounds, I headed in the opposite direction, to St Tropez – still my favourite place on the Côte d’Azur.

La Ferme d'Augustin, St Tropez, French Riviera, France | Bown's BestSome of the rooms are a little compact for those of us who do not travel light, so I would advise you to follow my example and opt for one of the spacious Junior Suites. These are 525€-680€ a night for two, breakfast extra, according to season. In these parts, such prices constitute rather a bargain – another reason for the smiles on the faces of those around me. Mine was number 42. It was in a single-storied stone building a few steps from the main house. All was very quiet, very peaceful and very private.

A small hallway, with a loo off, led into the large, rectangular bed-sitting room. The white décor and the tiled floor emphasised the pristine character of my surroundings, while the antique writing bureau and the oil paintings on the walls added a pleasing sense of continuity with the past. Space was ample, and there was no danger I might bump into either the sofa or the dining table. My clothes could be stowed in the walk-in wardrobe (wherein was a safe). Beyond the French window was my own little garden, with a table and chairs and a pair of sun-loungers. The housekeeping department kindly made the bed pleasantly soft for my ailing back. Within the tiled bathroom were two wash basins, a bath and a separate shower. All-in-all, this was a comfortable billet.

La Ferme d'Augustin, St Tropez, French Riviera, France | Bown's BestThe public sitting rooms were comfortable, too. I certainly enjoyed my afternoons with pots of tea in the one reserved for tobacco addicts – particularly as there were neither smokers nor smoke in evidence. On the first such occasion another reason for the happy atmosphere at La Ferme d’Augustin occurred to me: the abundance of cockerels. (They were inanimate, of course.) I counted twelve representations of these proud creatures. I thought that the owner must be a fellow Jesus College, Cambridge, man – for the cock is our college emblem. But no, I was told it was simply a reminder of the hotel’s beginnings as a farm.

La Ferme d'Augustin, St Tropez, French Riviera, France | Bown's BestThose origins can be seen also in the restaurant – called La Table d’Augustin – where Chef Nicolas Sintes send from his kitchen healthy portions of good, straightforward, market-driven food based upon top quality ingredients. Here I ran into the excellent Marco, last met at La Bastide de St Tropez. He ensured that I was made comfortable at the table in an armchair with cushions. This I liked, as I also liked the lovely white crockery (food always looks best on white plates), good Bormioli glassware and friendly waiters in white shirts. As I arrived, fresh fishes were brought for my inspection. Tempting though they were, my carnivore instincts won the day.

My dinner therefore began with terrine of duck foie gras, with toasted, crusty bread and a small dish of raspberry confit. The liver, toast and sauce were each excellent, and together made a delicious and balanced dish. Then I tucked heartily into tournedos of beef fillet with grilled vegetables and potatoes. This meat was full of flavour, and its tender delights were set off well by the beautifully sweet carrots. I ended with a bowl of Provençal strawberries and vanilla ice cream. (These three courses were 65€.)

I returned to the restaurant each morning for breakfast (20€). Of course, there is not the huge buffet you might expect in a large hotel. But, in the basket and other receptacles brought and arranged upon the check tablecloth by the young waiter, I found plenty of goodies. I liked particularly the baguettes, the brioche, the fresh orange juice, the pot of diced fruit, the cake and the home-made jams. Sitting at a table out of the sun, and looking over the pine trees and the garden, I judged this to be a jolly good way to start the day.

Indeed, La Ferme d’Augustin is a jolly good way to experience the French Riviera. The glitz and the glamour might be elsewhere, although they are easy enough to find nearby. Instead, in its modest and quiet way, this hotel offers a different sort of excellence. For La Ferme d’Augustin is The Friendly Hotel of St Tropez.

La Ferme d'Augustin, St Tropez, French Riviera, France | Bown's Best





979 route de Tahiti, St Tropez, 83350 Ramatuelle, France.
Telephone +33 (0)4 94 55 97 00
Fax +33 (0)4 94 97 59 76
Double rooms from 235€-270€, according to season, breakfast extra (20€ per person)


Francis Bown 2003
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