ITALY
FLORENCE
THE PLACE FIRENZE

Francis Bown with General Manager Claudio Meli, The Place Firenze, Florence, Italy | Bown's Best



The Place Firenze in Florence is not just the city’s most stylish and luxurious boutique hotel. It is also an establishment with a moral dimension. Its owners, the Babini family, and its charming General Manager, Claudio Meli (pictured with your correspondent), have created The Place of Wonders Foundation which provides scholarships and support for aspiring craftsmen keen to maintain Italy’s ancient skills. The results of those skills are evident throughout the reception rooms and 20 bedrooms of this “home from home”. The décor, furnishings, art work, cutlery and crockery are all of the highest quality. The interior designer, Florence-based Luigi Fragola, is to be congratulated in creating an environment which is supremely elegant and yet relaxed and welcoming.  

The Place Firenze, Florence, Italy | Bown's Best
The Place Firenze, Florence, Italy | Bown's Best

The hotel occupies two houses on one of the most wonderful squares in this city of wonders. In the mornings I sat on the ground floor terrace, outside the hotel’s front entrance, and tucked into poached eggs, bacon and mushrooms. As I sipped my Earl Grey and nibbled lovely, warm croissants, I looked across the piazza at the façade of the Basilica of Santa Maria Novella, a perfect white confection created in 1470. It is good that Divine Providence affords us these moments of near-ecstasy. We all need to feel privileged sometimes.

My billet was on the 3rd floor, up a pretty staircase (although, of course, I used the lift). There are some large and fantastical apartments on the first floor, which look out onto the piazza and which are much used by singers of popular music and the like. Room 18 – a ‘Double Deluxe’ – was still a careful and imaginative use of space. I stepped straight into the bedroom of pale grey and blue, lit by table lamps and spotlights, and with a French window to my own miniature terrace. A door opened into the large bathroom, a chamber of marble with a large tub, a WC and a bidet. Nowadays I need a walk-in shower, and here was one capacious enough to accommodate two overhead sprinklers, from which issued endless streams of efficiently controlled hot water. Within the wardrobe was that necessity for today’s traveller: a private safe.  

The Place Firenze, Florence, Italy | Bown's Best
The Place Firenze, Florence, Italy | Bown's Best
The Place Firenze, Florence, Italy | Bown's Best

Dining is done at The Place Firenze in colourful ground floor areas known as The Kitchen & The Bar, although the outside terrace is available for those who like to eat al fresco. The weather being kind, I took full advantage of this last option. The cuisine of Chef Asso Migliore is straightforward, carefully prepared and attractively presented. If you can give a week’s notice, he offers a four course menu of flambéed dishes, ending with Crêpes Suzette, for 200€. From my own dishes these were the highlights. Cacio, pepe & truffle - vitoni pasta with cream of Pecorino cheese, pepper and truffle - was a pleasing combination of tastes and textures. Fillet of red deer was given a sumptuous setting of a duo of celeriac and a demi-glace of porcini mushrooms and red currants. And a hot chocolate flan with yoghurt ice cream was the indulgence it suggests.

The wine list is very short – just 32 offerings, all Italian except the champagnes (Bollinger rosé is 180€). Prices run from 40€ for a Tuscan vermentino to 320€ for a 2017 Tuscan merlot (L’Apparita). 19 wines are available by the glass.

I was sorry to leave The Place Firenze. It offers civilised and stylish hospitality in one of the best locations in the magical city of Florence. And it has a moral dimension, too. Bravo! 

The Place Firenze, Florence, Italy | Bown's Best
The Place Firenze, Florence, Italy | Bown's Best
The Place Firenze, Florence, Italy | Bown's Best
The Place Firenze, Florence, Italy | Bown's Best
The Place Firenze, Florence, Italy | Bown's Best

ADDRESS

THE PLACE FIRENZE

Piazza Santa Maria Novella 7, 50123 Florence, Italy.
Telephone +39 055 26 45 181
Fax +39 055 26 58 387
Email: info@theplacefirenze.com

Check the hotel website for the rates for specific dates and for special offers 

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